Stephen Tonkin Wrote:
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> What does concern me is relaxing the rules on
> advertising on TV. I would not like us ot be in
> the same situation as I encountered across the
> pond, where, a programme on TV would have adverts
> at an increasing frequency as the programme
> progressed, from say 30 min intervals at teh
> beginning, to about 3 min at the end, especially
> if it was the denouement of a taut thriller.
> Totally ruins the tension! Thank God for the
> advert-free Beeb (but I wonder how long that will
> last).

I find the increasing frequency of adverts on TV absolutely exasperating. A few years back, an hour-long drama on ITV would be punctuated by two advertising slots of a few minutes each, which wasn't too bad. These days, as you say, there seem to be many more breaks for advertising - to the point where I debate not watching the ITV channels at all. I try to make intelligent use of the breaks by performing some useful household task ... but I can envisage a future where I dispense with TV entirely, as being non-watchable, and return to books and newspapers (provided that the latter still exist in some form) for entertainment and information.

Hermione
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