...just adding that it's not the stores or scientists I'm finding at fault here (not that I'm finding fault anywhere really), it's the sensationalist way the press seem to have jumped on it:

[news.bbc.co.uk]

[www.ananova.com]

[www.itv.com]

[www.reuters.co.uk]

[www.sky.com]

Hyperbole or what? lol

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[www.mercuryrapids.co.uk]

[www.ufodata.co.uk]