"I guess 'walled city' sounds better."
Yes, it sounds a lot better and National Geographic does it all the time for the same purpose: it gets people's attention. That's the only point of a headline in the popular press. It ain't a journal article.
I've written the same article multiple times with more subdued headlines and gotten a grand total of maybe 50 page views. This version got over 50,000 pageviews and 5,000 facebook likes.
My more "sober" article about the Sapelo Shell Rings site at LostWorlds.org has been online since 2004 and barely has 5,000 pageviews TOTAL.
My whole goal is to promote these sites so people will know about them and care about them and thus protect them. People can't care about something they don't even know about. And people aren't going to know about it if the headline doesn't intrigue them enough to click on it and read the article.
So scoff if you like, but I accomplished my goal and now at least 50,000 people know about the Sapelo Shell Rings site. Here's the LostWorlds article if you're looking for something more in-depth:
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lostworlds.org]
Gary Daniels
Author, "Mayan Calendar Prophecies: Predictions for 2012-2052"
Creator, LostWorlds.org, TheRealMayanProphecies.com
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www.LostWorlds.org]
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www.TheRealMayanProphecies.com]